Adobe

2016 - Present

For the past 1.5 years, I work as the Content & Digital Marketer at Adobe China, where I work with emerging, talented artists and community partners to develop and deliver localized, highly-effective contents to the creative base in China and uprise the branding for Creative Cloud.

Soon I began to oversee the digital side of things as well, including search, website optimization, email marketing, database nurture, and social marketing engine because contents can only met its target audience through effectively built digital channels.

My role consists of a lot of unique opportunities given that Creative Cloud has a enormous user-base anywhere in the world, and as a content producer I get the chance to work with some of the brightest creatives on produce super cool projects using Creative Cloud, and run high-demand livestream sessions to share the creative processes behind each artists.

On the other hand, the position at Adobe also trained me to become a data-driven market and an expert with multi-tasking, proactive and efficient in order to meet the business goals ranging from migration to renewal.