Yu Bai

Hi, I'm Yu — a digital storyteller with experience across Denver, Hong Kong, and Beijing, now based in New York 🍎.

I’m currently leading digital strategy at Bloomberg, where I partner with cross-regional and cross-functional teams to shape end-to-end digital journeys and elevate audience experience.

Before that, I led content and digital at Adobe China, where I was responsible for deliver integrated campaigns to influence the creative communities about Adobe’s products.

I started my marketing career at Amazon Web Services between Hong Kong & Taiwan, where it led me to the path in marketing.

One of my biggest enlightenment in life comes from cartoonist Bill Watterson's legendary "Calvin and Hobbes."  I illustrate myself as a panda to record daily happenings. See "Doodles of Panda"