I am the director behind the MAKE IT LIVE campaign in 2017, where Adobe China hosted a 4 days long, full day running livestream campaign featuring 16 designers, industry thought leaders and evangelists to share the value of creativity through business angle, design professionals and emerging technologies.
The campaign was planned and delivered in just one month, with over 17,000 signups driven and generated over 40,000 UVs, and +20 media & industry partners. It is nominated by the PRWeek Globals Awards as the Best Marketing Influencing Campaign.
